With our support, you will create the perfect fashion brand and make it a big success.
Réalisée selon vos envies et coups de cœur, nous la produisons et la distribuons via un e-shop dédié à votre marque ainsi qu’au sein d’un réseau de boutiques et département stores les plus prestigieux. Ainsi, nous faisons de VOUS un(e) créateur(rice) de mode, une marque, et nous contribuons à étendre votre notoriété.
Together we build a common adventure to make you become a brand designer. Together we create a fashion brand corresponding to your image and codes, distributed in a dedicated e-shop created for your brand and in the best department stores in the world.

IT Collection
Une équipe d’experts mode et accessoires, dédiée à votre marque.
Création de la marque.
Création des collections.
Création du site.
Création des contenus pour les campagnes publicitaires.
A fashion team experts dedicated to your brand, to assist you in creating collections, with pattern makers, designers, the best experts in building a strong image, with photographers, brand content specialists, graphic designers, web experts, in distributing on the best network to make your brand visible and efficient.
Nos marques


I have secretly always dreamt of launching my own brand, but I was waiting for the right moment, and especially the good partners, I did not feel launching myself, it’s too much knowledge that I can not control. I’ve been contacted by several companies, it took time but I made the right choice! Her choice fell on Axelle Aimé and Dorothée Rubinski, founders of It Collection, a company that offers to support influencers in their approach to creating fashion labels.


Laury Thilleman, ex-Miss France and TV host, defends a more sustainable and ETHICAL vision of the world. True to her convictions Laury wanted RESPONSIBLE fashion, but not only that… She was keen for her collections to be ECO, and TRENDY. Our products are designed and manufactured from NATURAL FIBERS : Cotton, Viscose, Wool ; and when they require Polyester, it is of course recycled Polyester. The factories we have chosen to work with are oeko-tex certified factories, which, like us, want to be part of a responsible approach. Parisienne et Alors is a committed brand, that’s why we made the decision to donate part of our earnings to associations in line with our values. After WWF, No more Plastic, Fondation de France, we engage with REFOREST ACTION. Concretely, for each order, we engage ourselves to plant a tree inside of a french forest as we are convinced that forest is the best biodiversity solution for climat. It is with these values and her love of Fashion that she creates a new collection every 2 months and it is for these reasons that the collections are MADE IN FRANCE.


L’icône glamour d’Instagram lance RECC, sa ligne de vêtements. Cette collection en édition limitée se renouvelle tous les deux mois. Des créations françaises qui reflètent les valeurs de l’influenceuse. RECC signifie tout simplement RECeveur Caroline. La working-girl, aux 4 millions d’abonnés, endosse cette fois la casquette de styliste. Célèbre pour ses looks rock et élégants, la it-girl entend proposer aux femmes une mode qui correspond à toutes. « J’ai imaginé tous les vêtements que j’aurais aimé avoir dans mon dressing ». Coloris neutres, coupes fortes, épaulettes et tailles cintrées, Caroline Receveur a beaucoup joué sur les formes, plus que sur les couleurs. Féminine, sophistiquée et surtout casual – « parce que j’adore me sentir à l’aise dans mes vêtements », confie-t-elle -cette nouvelle marque se renouvellera tous les deux mois. « Comme beaucoup de femmes, j’aime avoir des nouvelles pièces à porter. Le rythme est en effet intense, mais c’est aussi très excitant ». Après le prêt-à-porter, les accessoires suivront.


Nata a Milano, Catherine Poulain è figlia della moda italiana. Modella internazionale conosciuta in tutta Europa, è anche una dj, e il suo gusto per la musica e l’arte in generale, l’hanno resa un’icona per un’intera generazione di italiani. Figura emblematica delle notti europee e must have delle sfilate, la sua creatività non ha limiti, ed è sulla forza di questo viaggio atipico che quest’anno ha voluto esprimere i suoi desideri di moda, creando un marchio di prêt-à- porter da indossare per una donna dallo spirito libero, forte, indipendente con un’anima Rock. Questo marchio è CATH PANAME, la cui prima collezione sarà disponibile alla fine di ottobre. Composto da una ventina di modelli, il brand proporrà ai propri clienti una nuova collezione ogni 2 mesi, al ritmo delle stagioni e mezze stagioni ma anche secondo la cadenza creativa della sua fondatrice, Cath Poulain. Le spalle sono strutturate, gli abiti sofisticati, mescolati a giacche e cappotti dagli accenti decisamente Rock. CATH PANAME vanta i servizi delle migliori atelier francesi per la produzione della maggior parte dei suoi modelli, in modo che ogni uscita della collezione sia un evento imperdibile.
Our brands
Beloved by Press and Wolrdwide Celebrities




Our challenge is to make our brands Red Carpets Favourite ones

Collectively, brands under the IT COLLECTION umbrella are loved by celebrities such as Kendall Jenner, Bella Hadid, Kaia Gerber, Lily Collins, Emma Roberts, Priyanka Chopra and more. In addition to celebrities, IT COLLECTION’s brands are beloved by the most sought after fashion influencers from Camila Coelho and Leonie Hanne, to today’s popular TikTok creators such as Addison Rae and Tessa Brooks.
Ce n’est pas un hasard si toutes nos marques sont portées par les Celebrities du monde entier, mais aussi par les influenceurs et Tiktokers les plus en vue. Les RP et la création de contenu sont notre quotidien, et c’est pour cela que les stylistes de Kendall Jenner, Bella Hadid, Kaia Gerber, Lily Collins… sont des fans de nos marques.
Distribution
Parisienne et Alors , Musier Paris , RECC Paris, Cath Paname, etc. are distributed through their own e-shop and through famous department stores like Printemps Paris, Galeries Lafayette, Selfridges in London, Slobe in Japan, Ysetan in Japan etc. to name a few.
Communication
Talent manages communication about the brand on her social network and promotes the brand. In addition of press and PR, It Collection supports the brands with web marketing investments.
Business
Organisation
Manufacturing
Collections are designed by YOU, and manufactured by our Paris Couture ateliers, in sustainable fabrics to create the tomorrow’s fashion.
Les collections sont dessinées avec VOUS, et fabriquées dans nos ateliers Parisiens, dans des matieres eco-responsables, et recyclées pour créer des aujourd’hui la mode de demain.
Finance
It Collection supports all the costs and pay royalties defined by the contract.
Schedule
The time between partnership contract signature and launch of the 1st collection is about 4 months, followed by new collection every 2 months.
Turnover expected
1 to 2 millions followers

20 to 30 millions followers

Estimated turnover :
All operating costs being supported by It Co (Design, Production, Logistics, Shootings, eshop web developments, advertisment).
Influencer remuneration :
As determined by the contract
“I would have never gone on this adventure I was dreaming of alone. But when you meet the good team, it becomes the moment to go and make it a success”
Anne-Laure Mais to ELLE France.


